How’s 2025? New Beginnings for January! – substack.com

If you are reading this, that means you are interested in improving your skills and finding ways to work better together.

What’s better than starting the year by investing in learning and improving your professional skills?

I’m introducing a couple of Masterclasses specifically focused on offering actionable insights to PR professionals.

Sucheta’s Media Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Learn the Best PR Strategies for 2025

Do you feel like all your emails are headed towards a dead end?

How would you like to have more journalists respond to your pitches?

Are you aspiring to nurture great working relationships with your clients and journalists?

I’m a food and travel journalist who has been on the receiving end of your pitches for the last 20 years, and I am ready to share my experience and shed some light on what you should be doing to be more successful with reaching journalists and achieving better results for your clients.

Many of you have already attended my sessions at IMM, IPW, PRSA, SATW and more. But now, you can book an exclusive and personalized masterclass with me.

Here are some of my offerings….

1. Masterclass on Persuasive Writing and Pitching

Contents

• How to write pitches that stand out and catch the attention of editors and journalists.

• How to identify new and repurpose story ideas.

• Tips and tricks to match interests with diverse journalists.

• A deep dive into structural elements of great pitches covering attention grabbers, quotes, stats, sourcing photographs, length, use of AI, and more.

• Inputs on the best time to send pitches and the art of following up.

If this sounds like something you are interested in, leave me a message, and I will share further details.

2. Masterclass on Stellar Press Trip Planning

Are you finding it increasingly difficult to get journalists to go on a press trips?

How would you like to access some insider tips on the best practices for everything associated with organizing press trips?

I have had my fair share of the best trips that were seamlessly organized and trips I’ve absolutely regretted saying yes to. I have a comprehensive list of do’s and don’ts that you will find juicy and informative.

Sign up for this Masterclass, and I guarantee you will have much more success planning press trips for your clients starting this year.

Contents

• Insights on how to design a seamless itinerary, and plan the best press trips.

• Actionable tips on how to get A-list journalists to cover your clients.

• Best practices to organize hotel site visits.

• Know about the red flags that force journalists to refuse your press trips.

• How-to guide on follow ups post press trips.

• What should go into your press trips budget for 2025?

• Customized press trip intake forms, itineraries, and more.

If this sounds like something you are interested in, contact me to discuss further details.

3. Masterclass on building powerful relationships with Travel Media

Are you struggling to strike a balance between the interests of journalists and your clients?

Want to learn more about building trusting relationships with journalists and clients?

Would you like to enhance your understanding around the challenges of guaranteed coverage?

I have worked with some of the best PR professionals, and had the opportunity to watch them up-close to learn how they handle challenging situations, and turn them around in a way that is beneficial for the journalists and their clients.

Contents

• Tips to tackle the human side of working with freelance writers and editors.

• Best approaches on how to gain the attention of journalists, identify their needs, and be an active and ongoing resource.

• Actionable tips to build and nurture trusting relationships with clients and journalists.

• Personal qualities and etiquettes that go a long way in making a difference to your professional relationship with journalists.

• Discussion on the challenges around guaranteed coverage.

If this sounds like something you are interested in, let’s talk.

You can also share information about my Masterclasses to professionals and organizations you know will benefit from the sessions.

Let’s meet at the Big Apple?

To my paid subscribers on Substack…

I’d love to meet you for a quick coffee chat on Tuesday, January 21st from 10am-12pm, to talk about your clients, what I am working on, or just share fun stories from the past year, and spend some quality time together.

Venue: Blueston Lane
Address: 55 Hudson Yards, New York 10001
Location on Map

Please RSVP to sucheta@goeatgive.com

Other plans while I’m in New York…

I will be speaking at Visit California’s Media Panel on Jan 21st, and attending the IMM Summit & Marketplace from Jan 22-23.

My schedule is 99% full! Please reach out if you would like to set up a time to meet during one of the breaks or happy hour.

I am also speaking at:

• The American Citizenship Ceremony in Atlanta

• At an elementary school about why it’s important to learn about different cultures.

• Keynoting at a library in Las Vegas on how food connects people across cultures.

• Giving my 4th TED talk at TEDxUPV Women in Manila.

If you are planning any masterclasses, conferences or events where you would like to hear me speak, please check out my speaker profile.

Inspiration can come from anywhere, and here are some suggestions.

Or you could step out of social media, and get lost in the joy of reading.

Here’s a quick list of some of the latest pieces I wrote for different publications.

• New Culinary Highway in GA – Georgia Trend Magazine

• This Small Indian State makes a big health impact – Khabar Magazine (print)

• Georgia’s Best Trips of 2025 – Explore Georgia (print)

• The World’s Best River Cruises – AAA

• 8 Destination You Can Only Reach on a Cruise – AAA

• The Atlanta Safari Gave me a taste of Africa minus the price tag – Time Out

• Dining Options in Serenbe – Georgia Trend Magazine

Or you could inspire me with your pitches.

I am looking for unique and new story ideas on the following topics. If you need a refresher, please take a moment to read my past Substacks on pitching tips.

• Luxury Travel

• Culinary Travel

• Travel Trends

• Wellness Travel

• Outdoors & Adventure

• South Asian (Indian) Dining

• Dining in GA

• Philippines Travel

Sucheta’s Media Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Sucheta’s Media Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.