Love Writing and Copyrights partner on Paddington stationery – Licensing.biz

Love Writing Co. has partnered with The Copyrights Group, a Studiocanal company, to create a range of stationery and learning workbooks featuring Paddington.

As the Paddington brand celebrates its 65th anniversary, Love Writing Co has announced a partnership with The Copyrights Group (a Studiocanal company) that will see it launch a range of stationery and workbooks for children inspired by the Adventures of Paddington TV series.

Love Writing Co’s mission is to inspire every child to love writing. The company is known for launching innovative writing resources to engage early learners. By developing new products based on the beloved and well-known character, Paddington, Love Writing Co wants to resonate with and encourage children aged two to five years old to learn through fun.

The Adventures of Paddington – which sees Paddington write to his Aunt Lucy each day, get into regular mishaps and make mistakes – complements the Love Writing Co brand, which celebrates failures and encourages mistakes, noting ‘that’s what learning is all about’.

The range includes age appropriate FSC Certified ergonomic, tripod grip writing pencils and erasable, coloured tripod grip pencils, both of which are designed for small hands. There is also the sustainably sourced Handwriting and Alphabet Practice Activity Workbook with 58 pages and reward stickers, which requires minimal supervision from parents. Further products will launch soon, including a Paddington My First Pre-Writing Skills Workbook.

Surlender Pendress, CEO and co-founder of Love Writing Co, commented: “We are delighted to be launching our new Paddington collection, as these products will resonate with parents and children alike. With the surge in technology, computers and mobile phones, 50% of under 11s are not meeting literacy guidelines, which is nearly three million children per year. The Early Learning Education sector is growing but lacks innovation, which is why we are on a mission to bring some fun to the sector.”

Surlender continued: “Learning to write is one of the fundamental building blocks within a child’s development which are not just physical: writing requires all the skills of reading, small motor coordination and emotional intelligence, and is the foundation on which children can build their future knowledge, grow confidence and become inspired. Paddington is such an iconic character, who knows that learning and adventures are always better with friends. He is known for having mishaps and making mistakes, which aligns with our values and beliefs. It’s OK to make mistakes when learning – this is the reason our coloured pencils are erasable.”

Henry Foulds, head of New Business at The Copyrights Group, added: “We are thrilled to be partnering with Love Writing Co, to bring this collection to children and make learning fun with the help of Paddington and his friends.”